Léon: Semester 4

For the EMBS academic year 2007/2009 the following courses were taught in Léon:

• Innovation and Knowledge Management;
• European Economy Structure;
• Quality Management;
• Financial Markets;
• Consumer behaviour;

For an official description of the course content, please go on:
http://international.unitn.it/embs/courses-contents

For a non official description of the course content, please read below:

• Innovation and Knowledge Management

This course focus on the importance for businesses to take into consideration technological innovations. It as well emphasize the importance of managing knowledge within companies. Concrete study cases will be used to illustrate the course such as Google, Nintendo, Sun Microsystem, Microsoft...
Many teachers will be involved for this course, up to 9.

• European Economy Structure

This course is mainly based on the way the European Union is acting. What is his structure and why this is important within the European economy.
This course included the visit of a recycling plant: RMD.
Two teachers are involved for this course.

• Quality Management

This course focus on the concept of quality within companies. How to improve quality? and to put in place quality management system within companies. The concept of franchising will also be evoked.
Two companies visits has been organized for this course: visit of an electric plant and a Mac Donald's franchise.
Three teachers are involved for this course.

• Financial Markets
  

This course has for purpose to explain how financial markets are behaving.
Two teachers are involved in this course.

• Consumer Behavior

Consumer behavior has his name suggests consist in explaining how consumer react towards a specific brand, product or service.
Two teachers are involved for this course.