- International Marketing;
- Global Economic Policy;
- Distribution Policies;
- Services Management;
- Corporate Finance;
- Master Thesis;
International Marketing
The examination is composed as follow: 50% regarding an individual study case including an oral presentation and 50% regarding an individual test to do in class about the contents of the course.
For the case study the topic was the following:
"Select a company / an industrial area and describe / evaluate their international marketing context and concepts"
A report from 8 to 12 pages was expected.
Note that you should follow very carefully the guideline which is given to you regarding the way of structuring such a report. You will find such guideline within the explanations of how to write a good master thesis that the teachers will normally give you at the beginning of the semester.
An example of such case study can be found here:
An example of its associated presentation can be found here:
I got a 2.0/6 for this work.
Regarding the individual test we had 5 questions where only four were compulsory, you have two hours to complete it.
Here were the questions:
1 - Explain the arbitration problem in international pricing and how to encounter it
2 - Explain the standardisation problem for international advertising3 - Compare the M&A approach and the market entry through joint ventures
4 - What does "localised global marketing" mean and why is it important (examples)
5 - Explain "global niche marketing" and its advantages/disadvantages
I unfortunately do not have the answers but as usual if you follow well the course you should finish with good grades.
Global Economic Policy
The Global Economic Policy examination was divided in three.
Firstly a summary of a text had to be handled.
Here you will find one example:
Secondly a short oral presentation had to be made on a specific topic.
Here you will find one example:
Thirdly a long oral presentation had to be made on a specific topic.
Here you will fine one example of it:
Distribution Policies
This exam was very similar to the one of International Marketing in his structure.
50% was then regarding individual study case (8 to 12 pages) and an oral presentation.
Here is an example of a report:
Here is an example of an oral presentation:
I got a 2,0/6 for this work.
The 50% remaining are a test of 5 open questions on the course where only four are compulsory.
Here were the questions:
1- Explain major problems of a manufacturer's multichannel system!2- Explain special challenges of e-commerce!
3- Explain role and problems of the spare parts business for EU car manufacturers!
4- Why and how to restrict the number of distributors (selective distribution)?
5- Explain possibilities, pros and cons of direct distribution (without intermediaries)!
As usual you had two hours.
Services Management
The exam of services management was divided in two parts. One was a practical experience (30% of the final grade) of how to evaluate the quality of a service called "Mistery Shopping", once this activity done we had to give our result during an oral presentation.
Here is one example:
The other part of the exam was an individual test about the course (70% of the final grade).
Question 1: (5 minutes)
How do services differ from products?
Question 2: (5 minutes)
What are the differences between 'core' services and 'augmented' services?
Provide an example of each with reference to either a library service or an accountancy service?
Question 3: (5 minutes)
Some services can be described as being more 'industrialised' than others. What does this mean? Provide a detailed example of an industrialised service.
Question 4: (10 minutes)
What ares services standards? Explain how and why they are used in services management.
Question 5: (15 minutes)
You are the manager of a fitness centre that experiences extreme variation in demand. The centre is extremly busy in the evening and hardly used in the middle of the day. This is creating serious problems that are affecting the quality of your service offering. What would you do to overcome this?
OR
You have just purchased a physiotherapy clinic with two professional physiotherapists and one receptionist. They work 38 hours each week and charge out their service at $100 per half an hour. You have undertaken a survey of the potential market and found that there are different client types, varying from oler pensioners with very little money through to well off workers that lead very busy lives but can only come to your clinic after 15:00 each day. The previous owner focused on the wealthier end of the market. Explain how you would maximize the financial yield of the business.
Question 6: (30 minutes)
You work for Air France, Lufthansa or Alitalia and the CEO has just returned from a conference where the idea of mistery shopping was raised. She did not fully understand what it is and what would be the advantages and disvantages of introducing it to assess service quality in the company. She wants to know more.
Prepare a very short report outlining what the introduction of a mistery shopping program could do for the company. Your report also needs to outline the problems that are associated with its use.
Question 7: (30 minutes)
You are the manager of a hair-dressing salon and just completed a short course on Services Marketing. One thing that your learnt was how the 'service design' model could be used to review and improve your business. You return home and decide to use the model to review your business. Outline what you would do.
Corporate Finance
I unfortunately do not have the exam of Corporate Finance because we had to handle it at the end of the exam. What I can tell you is that it was only calculation exercises. Most of them were really easy. If I remember well it was an open book examination.
Master thesis
It was here the presentation of the intermediate report. If you want an example of an intermediate report you can follow the link below:
and if you want to see the ppt presentation follow this one:
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