Eurosurvey

One of the strenght of the European Master in Business Studies it is his integration
within the Eurosurvey Intensive Program.

What is the Eurosurvey IP?

EuroSurvey is an official Intensive Programme granted by the European Union. It is dedicated to International Marketing Research.
It gathered European students from 11 different universities and 10 nationalities during 9 days.After a preparatory stage conducted in all the participating countries, all the students are divided in several group of work working hard in competition in order to hold a marketing research from A to Z.
The Marketing Research study is given by a real client which is enforcing the interest of the program linking directly what students learnt from their courses into a practical case.
This year it took part in Annecy (France) in March. EuroSurvey was created within the activities of the Dukenet educational network and is coordinated by IMUS, the Institute of Management of the University of Savoie.
This year 70 students got this opportunity to take part of it.

The universities who took part this year were:

-Denmark: University of Southern Denmark (in Slagelse)
-Finland: Seinajoki Business School
-France: IMUS - University of Savoie
-France: IUT of Quimper (Uni. of Bretagne Occidentale)
-Germany: University of Kassel
-Hungary: Budapest Business School
-Italy: University of Trento
-The Nederlands: Hogeschool Avans s'Hertogenbosch
-Norway: Harstad University College
-Poland: Silesian International Business School
-Spain: University of Leon

extract from: http://comptes.ergole.fr/eurosurvey/

Who is the client of the study and what is the research question ?

The client of the study is SALOMON. Salomon is part of the Amer Sports family of brands. The world's leading sports equipment company, Amer Sports' major brands include Salomon, Wilson, Atomic, Suunto, and Precor. Amer Sports offers technically advanced equipment and products that improve the performance of active sports participants.

Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Driven by passion for skiing and design innovation, Francois Salomon and his son George designed and perfected many of the first modern ski bindings. During the following 60 years, Salomon's commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both alpine and nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, and many other sports. Today, Salomon products are sold in over 160 countries and the brand is a global icon. Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon's heritage, culture, and commitment are tied together by one simple concept: the world's leading mountain people creating the world's leading mountain product.